Weekly Newsletter

10 November 2023

Weekly Newsletter

10 November 2023

Could investment in the the metaverse accelerate the travel industry’s recovery?

Current metaverse applications in the T&T sector either focus on digital marketing campaigns with real-world rewards for consumers, creating immersive experiences on-site for digitally savvy consumers through AR and VR metaverses, or improving operational efficiency through digital twin technology. As the metaverse evolves, it could offer virtual travel opportunities that complement traditional tourism. However, uptake of the metaverse by smaller travel and tourism operators will remain limited until use cases are affordable and provide a guaranteed return on investment.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close