AI-driven technologies are disrupting the travel and tourism sector

With AI, making travel arrangements become easier as it offers automated and customized services. Generative AI can analyze extensive customer data, such as travel history and preferences, to generate personalized recommendations for destinations, activities, and itineraries. AI is a clear opportunity for the travel industry, but companies need to figure out how to use it in a targeted and strategic way rather than taking a scattergun approach. Therefore, travel companies must blend digital innovation with a personalized communication strategy to optimize customer satisfaction.