The cruise industry has faced an ecomonic slump due to decreased demand and travel restrictions imposed amid the Covid-19 pandemic. Credit: postcardtrip / Pixabay.

Tideworks Technology and Brenock Technology have formed a joint venture (JV) to provide enhanced management tools and solutions to the cruise industry.

Due to the Covid-19 pandemic, cruise lines and marine terminals have faced disruptions in service due to passenger and crew safety concerns.

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With the JV, the companies, in partnership with the parent company of Tideworks, Carrix, and sister company SSA Marine, plan to provide solutions to help the cruise line sector to optimise and automate processes.

This will help in the rebuild from the economic slump and adapt to the new health and safety standards.

Carrix has extended its business to fulfil the changing industry requirements and the JV follows the investments to provide ‘exceptional service’ to customers and partners.

Tideworks president Thomas Rucker said: “We are eager to partner with Brenock to provide technology solutions to cruise lines and terminal operators to help them increase efficiency and save costs.

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“With Brenock as an ally, our collective technology and expertise can help improve operations, solve mission-critical problems for our customers and partners and make a positive impact on their business.”

Tideworks’ suite of TOS solutions and Brenock’s mobile-ready management tools will be combined to optimise operational efficiency, reduce costs and increase performance for stakeholders.

Holland America Group fleet technology VP Jason Grant said: “The disruption to the cruise industry has been unprecedented.

“We are excited about Tideworks’ and Brenock’s joint venture as we evaluate solutions tailored to our industry and the opportunity to increase collaboration across the maritime sector.”

Brenock president Manus Walsh said: “We are dedicated to helping cruise lines innovate and will be there to help them rebuild against serious market challenges.

“Working collaboratively with Tideworks and its partners will enable us to accelerate this innovation and deliver added value to our customers.”