Using research from GlobalData’s Influencer platform, Ship Technology has named ten of the most influential people and companies in cruise on Twitter during Q1 2021.

Biggest influencers in cruise: The top ten in Q1 2021

1. Hi Class Magazine (@HiClassMag)

Hi Class Magazine is a travel and lifestyle website and an online extension of the print publication Hi Class Living Magazine established in 1984. It covers information related to luxurious travel experiences, destinations, cultural events, and products. It also includes press conferences, events, and product shows that review new destinations, restaurants, and products for customers.

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Twitter followers: 31,012

GlobalData influencer score: 100

2. Cruise Addicts (@CruiseAddicts)

Cruise Addicts is an online source for cruise travel enthusiasts. It features everything related to cruise travel including breaking news, ship reviews, cruise line employment, deals, tips, and details on ocean and river cruises. The website also has a cruise tracking feature that notifies travellers on their upcoming voyages and helps in identifying passengers travelling on the same ship.

Twitter followers: 23,537

GlobalData influencer score: 93

3. Porthole Cruise Magazine (@PortholeCruise)

Porthole Cruise Magazine is a travel magazine that focuses on cruises. It is available on newsstands in print version as well as through online digital subscription. It features the latest information and news on cruises, global cruise trends, travelling tips, videos, ship reviews, lifestyle hacks for cruise travel. The magazine also provides cruise line updates including cancellations, vaccine requirements, and sail dates.

Twitter followers: 21,700

GlobalData influencer score: 78

4. Don and Heidi (@EatSleepCruise)

Don and Heidi are cruise bloggers and travel experts who own the eatsleepcruise.com blog. The website covers everything on cruise travel including cruise tips and deals, information on ports, cruise and hotel reviews, and cruise dining and drinks. It also provides latest news on cruises to help cruise enthusiasts plan their cruise vacations.

Twitter followers: 7,689

GlobalData influencer score: 76

5. Mary McKenna (@MaryTourAmerica)

Mary McKenna is cruise expert and the CEO and founder of Tour America, an Irish-based travel company established in 1995. The agency organises cruise holidays across multiple locations including the US, Canada, and Mexico through its Cruise Holidays brand. The team of experts guide and inform customers about a variety of deals, products, destinations, and news related to cruises.

Twitter followers: 5,310

GlobalData influencer score: 75

6. Emma Cruises (@emmacruises)

Emma Cruises is a cruise blogger who created her blog emmacruises.com in 2016 to disperse the common misconceptions surrounding cruises. The website now covers various cruise-related information including tours, reviews and tips on budget travel. She has appeared on BBC radio as a travel expert and has been featured in prominent newspapers and travel websites.

Twitter followers: 8,517

GlobalData influencer score: 71

7. Danielle (@CruiseMiss)

Danielle is a cruise blogger who contributes to her blog, cruismiss.com. The website covers Danielle’s travel experiences, cruise related news, destinations, and different cruise ships she has sailed on. It also offers useful travel links that guides cruise enthusiasts to cruise forums, cruise reviews, transport services, holiday and hotels, tourism boards, restaurants, travel insurance, and marine conservation charities.

Twitter followers: 10,125

GlobalData influencer score: 71

8. James Walker (@CruiseLaw)

James Walker is a maritime lawyer and consultant at the Walker & O’Neill law firm. He is also the publisher of Cruise Law News that covers everything related to cruise ship crimes, news, deaths, injuries, safety, and assault of passengers and crew members.

Walker is often interviewed for fires, mishaps, and disasters at seas. He also posts commentaries related to the cruise industry on the company’s Facebook page.

Twitter followers: 12,782

GlobalData influencer score: 68

9. Laura Pedlar (@cruiselifestyl)

Laura Pedlar is a cruise blogger who specialises in food, destinations, and cruises. She created her own blog called cruiselifestyles.co.uk, where she shares useful tips and covers information on cruises, ships, health and food.

Pedlar also hosts the Cruise Hour, a chat show focusing on the cruise industry that brings passionate cruisers and first-time cruises together to share tips, ideas, and experiences about cruises.

Twitter followers: 3,730

GlobalData influencer score: 67

10. Doug Parker (@CruiseRadio)

Doug Parker is a cruise expert who blogs for cruiseradio.com, which was founded in 2009 along with sister podcast Cruise Radio News. The website covers features, news, and reviews on the cruise industry, while the weekly podcast covers tips, interviews, and live cruising experiences that helps travellers decide on cruises, destinations, and activities.

Twitter followers: 23,109

GlobalData influencer score: 67

Methodology

GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.